Website Development Company in Kochi

The Phinix Group is a young website development company in kochi started in the year 2011. We are the fastest growing group with experienced web designers, developers and SEO Specialist.We extend an unfair advantage to small, medium and large sized businesses by giving them all the tools, infrastructure and services that are required to compete in the global marketplace.

The Phinix Group, Kochi

We have successfully delivered numerous projects in the areas of Web Designing, Online application development, Search Engine Optimization, Internet Marketing, Digital Marketing, Online Branding, E-commerce Solutions, and Web Development; we have also gathered vast knowledge base through continuous innovation and learning. Recognizing that our clients are different and therefore have unique requirements, we pay close attention to details in all our work.

High Quality Backlinks from Authority Websites

Authority websites or websites with high PR (PageRank), quite often websites of the .gov, .edu and .org domain sectors play an important role when it comes to backlink building. A single link from such websites is valued as tens or even hundreds of links from no- or low-PR sites. If you manage to get at least 10 of such links that will refer to your homepage, you will see drastic improvements in your site’s overall ranking.

Usually it is hard to get a link from an authority site. But the growing popularity of blogs has opened a new door for us to acquire such links with just a little effort. Did I forget to mention that these links can be absolutely free?

Usually it is hard to get a link from an authority site. But the growing popularity of blogs has opened a new door for us to acquire such links with just a little effort. Did I forget to mention that these links can be absolutely free?

Many schools and government agencies are trying to incorporate blogs and discussion boards into their websites. These blogs quite often are the same WordPress and other popular blogging platforms that we see on regular sites – the blogs with comments and mild or even no moderation. If only one can allocate such blogs with posts that are somewhat related to one’s website subject, the rest becomes as simple as leaving a decent comment that will be approved by administrators.

So, how do we go about finding authority websites that allow commenting? Let’s turn to Google for answers. You need to know how to create somewhat advanced searches with the help of search directives or operators that we, bloggers and SEO peeps, should definitely know about.

site: – if you precede your search with this operator followed by a domain name or partial domain name, your results will contain all the pages from the given domain name

inurl: – including this operator followed by a word or phrase included in quotes, will give you indexed URLs that contain such a word or phrase

” “ (quotes) – including a search phrase in quotes will give you an exact match for the phrase

AND, OR – if you have a few phrases that you want to search for simultaneously, you may use these operators accordingly

- (exclude) – using dash (or the minus sign) followed with a search term will allow you to exclude pages that contain this term

So, what do we do with these operators? We know that WordPress themes quite often use same wording for particular elements. Just to name a few of the often repeated phrases: “post a comment”, “leave a comment”, etc. If you were to look for a website that is in .gov domain sector and has a WordPress installed within its domain, you could try searching Google for something like this:

site:.gov inurl:blog “post a comment” OR “leave a comment”

[Interpretation: find a page located on a website from the .gov sector that contain the word "blog" in the url and one of the following phrases "post a comment" or "leave a comment" within the page content]

You may also want to search for .edu, .org, .com websites by replacing .gov accordingly. If you want to search for the posts that are related to the subject of your site or a single page, add your keyword or “keyphrase” to your search string.

Some of the keywords/phrases that will help you to locate what you are looking for:

“powered by wordpress”, “leave reply”, -”comments closed”, -”you must be logged in”

Also try:
“powered by The Phinix Group”


Good Luck!

SEO TIPS for 2012

SEO tips changes and also gets updated day by day. Here is a list of SEO tips that can work for 2012.

(1) Get links from reputed person’s social media profiles.

(2) Include G+ in all your webpage.

(3) Have complete profile information on Google plus/Google profilesand link it from your webpage.

(4) Get G+ for your webpage from reputed persons.

(5) Get natural links from readers by writing quality content.

(6) Add Facebook like and share buttons to your webpage and promote through social networks.

(7) Include rich snippet to your web pages and indicate through rich snippet form for validation.

(8) Write quality content for users and not for search engines.

(9) Do not get links from paid directories without "nofollow" links. Go for paid directories only for traffic and not for ranking.

(10) Include your business information in Google places. This is the best place for getting local search traffic.

(11) Have monthly press release with right content and links.

(12) Participate in related forums. Engage posters and get engaged too.

(13) Do blogging and start valuable commenting on follow link blogs.

(14) Write keyword rich text in alt attributes. Especially on the images that are on top of the web pages.

(15) Get users reviews if you have a selling page and make sure that rich snippet works.

(16) Work on the low positioned search keywords that you see in analytics.

(17) Analyse webmasters tools and work on the pages that generate impressions and not clicks.

(18) Include all open WebPages in XML sitemap and inform Google & Bing through webmaster tools.

(19) Optimize your page title with search keywords only when you have unique content.

(20) Optimize your WebPages with right unique Meta description that speaks short about the webpage content.

(21) Add H tags (H1, H2, H3, H4, H5 and H6) towards the page heading and sub headings without keyword stuffing.

(22) Have text links in header and footer of the WebPages.

(23) Add a sitemap to a website.

(24) Add breadcrumbs to the WebPages.

(25) Have one homepage for a site. Redirect http://yourdomain.com to http://www.yourdomain.com and http://www.yourdomain.com/default.html to http://www.yourdomain.com.

(26) Make sure you balance keyword frequency, keyword prominence andkeyword density.

(27) Make SEO friendly URLs with keyword rich page names.

(28) Use hyphens (-) instead for underscore (_) for web page name.

(29) Have CSS (Style sheets) in external file.

(30) Have JavaScript’s in external file.

(31) Make sure that the site loads fast.

(32) Have the home page size (KB) to the minimum.

(33) Use < p > tags for page contents.

(34) Use < b > tags for important texts in contents.

(35) Do link building with trusted directories.

(36) Create a mobile site and build it search engine friendly.

(37) Always be a leaner of SEO.

Online vs Offline

Online individuals and companies create a vast sea of content. Too much content perhaps. To keep up with all the new content every day I could visit SeoBook.com, sethgodin.typepad.com, SearchEngineLand.com, SEOMoz.org, Wolf-Howl.com, and a bunch of other great blogs and news websites.

Or, to keep myself organized, I could subscribe to feeds from all these great sites and access them all from one place. Feeds allow you to subscribe to information you find relevant and useful, and be notified when your favorite websites are updated.

Instead of needing to visit all the above websites every day you could just go to Google (Google Reader or iGoogle), My Yahoo!, or Bloglines and read all the news at any one of these sites. You do not need to visit all 3 sites to read the news. Just pick your favorite one and subscribe to a bunch of your favorite sites. If you are an avid online reader using RSS subscriptions to keep track of the news can save you hours a day.

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine startscalculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

Basic SEO

Basic SEO Steps:

• Keyword rich title and description.
• Add keywords to your H1, H2.. tags.
• Content should have keywords, but make sure its written for your audience and not just for search engines.
• Anchor link keywords to important pages of your site.
• Update content frequently. Have couple of blogs and maintain the content with keywords.
• External link from websites that rank well related to your industry.
• Getting a Keyword rich URL

Why Suraj Sivadasan for SEO?

Suraj deliver customizable web-based software applications to companies of all sizes whether start-ups, mid-level, or multi-national enterprises. Suraj ensures your website presence profitable, affordable, and easy to manage.

Finding a web developer who will work with you, explain the process, and present you with a solution that will benefit your business for a fair investment can be difficult.

I work with our clients step-by-step to create, design and implement a web-based software application that will benefit both the business and its infrastructure.