404 error or Not found error message is a standard http response code indicating that the file page you are looking for cannot be found. The page may have moved or the visitor might have typed the wrong url.
What happens if the visitor comes across such a error after being linked from some other site. Most likely they will just leave. What if you could customize your 404 error page.
Some tips on a customized Design 404 error page:
You can use this page to advertise your product, or give some important message about your product.
Make it fun for the visitor, be creative.
Apologies and give links back to your site. This will retain the visitor.
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